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A family business for the past 80 years, the Swiss company Vitra collaborates with leading designers to develop innovative products and concepts for contemporary home and office environments. Joining a portfolio of furniture classics by Jean Prouvé, Charles and Ray Eames, George Nelson and Verner Panton, these products are used worldwide by architects, companies, the public sector and private individuals to build inspirational spaces for living and working.

Omnichannel Manager f/m/d

Country/Region:  ES
City:  Madrid
Level of Employment:  100%
Duration:  permanent
Required Travel:  0-25%
Company:  Vitra Hispania S.A.

The position 
The Omnichannel Manager is in charge of the national marketing plan for Spain and Portugal which includes the adaptation of the international marketing plan (campaigns & launches) and the creation and execution of national initiatives to support the national sales organization. This role reports directly to the Head of Market Iberia. 


Your responsibilities 

  • Create and deliver a regional marketing strategy within a set budget to communicate the key campaigns to these specific areas of the market 
  • Working with the regional sales team to determine the key relevant products / routes to market / target audiences 
  • Create and deliver national digital roadmap for different target groups and segments 
  • Compile and distribute regular newsletters 
  • Create a regional social media strategy for the market 
  • Set up local media strategy including print and digital advertising
  • Execute the planning and delivery of national events, both showroom- and dealer-based and external i.e. product launches, exhibitions, product placements and opportune collaborations 
  • Explore and execute the strategy for regional digital business based on our exclusive dealer set up. Define strategy to enhance new digital dealers 
  • Execute strategy from a commercial perspective to increase the regional online business throughout the dealer network system
  • Coordinate PR agencies on marketing and communication topics (products, events, campaigns, fairs etc.) for Spain and Portugal and define the annual local PR plan 


Your qualification 

  • Studies in the field of or with focus on Marketing, PR, Media/Communication, Digital Media or related fields of study
  • 3-5 years of experience in marketing, preferably from the design/interior industry or a brand in the premium segment
  • A strong market knowledge in both countries is required for this position
  • Strong communication skills, well connected in the industry 
  • Service minded team player with a positive attitude and an appreciation of premium quality, aesthetics and design
  • Agile personality, who can adapt to different characters and personalities
  • Ability to talk about architecture and design on eye level
  • Motivated, self-disciplined and pushed by the willingness to build a close collaboration with the sales teams
  • Proficiency in English is required. Additionally, Portuguese will be highly appreciated. 
  • Proficiency in IT tools with a strong digital mindset. Experience from working with Salesforce/Marketing Cloud and Social Media tools would be an advantage


What we offer

  • A dynamic and creative environment
  • A challenging job featuring varied tasks in a leading international company
  • A salary in line with the market, including additional benefits



Are you interested?


At Vitra, you will find a pulsating environment where you can thrive and make a lasting contribution.



If you have further questions please contact Bastian Brokatzky at +41613771533.





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